Displaying 1 - 36 of 4978 results
Any organiser of events interested in eco-responsibility will sooner or later have come into contact with the Sustainable Development standard specific to events: the ISO 20121 standard. The ISO 20121 standard deals with "Responsible management...
Posted by: Phil Michael
The Global Marketing Summit, which opened on Saturday, November 21, at Shahid Baheshti University International Conference Centre, brought together prominent and seasoned executives from across the world as well as hundreds of top marketing managers...
Posted by: Creativepool Editorial
Marketers have revised their budgets up in the first quarter of the year thanks to a growth in online ad spend, according to the latest IPA Bellwether report, which reports an extension of a record run of marketing budgets’ growth to...
Posted by: Creativepool Editorial
For over a year now we’ve been waxing lyrical on this site about the creative potential of AI, but we’ve also never shied away from highlighting the potential pitfalls. One of those pitfalls was underlines quite spectacularly this week...
Posted by: Benjamin Hiorns
As the topic of Artificial Intelligence (AI) has taken over discussions from Parliament to Cannes Lions and beyond, industries across the world have begun to implement the technology into both their everyday processes and future plans. The greatest...
Posted by: Creativepool Editorial
Be sure to personalise your emails! Data: Collect, analyse, optimise, repeat! Video content and podcasts are IN! Feel like you’ve heard this all before? You’re not alone. Over the past few years, the usual suspects in marketing trends...
Posted by: Creativepool Editorial
Panellists and presenters at the B2B Marketing Expo shared a wealth of insight to light the way for fellow marketers through the economic gloom. LEAP Marketing Manager Jen Reznick attended the event and shares her key takeaways. Marketing priorities...
Posted by: LEAP
Some of the biggest, most recognisable brands across the world owe their success to the fact that they’ve nailed their global marketing strategy. Brands like Airbnb and Coca-Cola are known for their almost universal messages, whether...
Posted by: Creativepool Editorial
Nostalgia marketing is taking the world by storm, as millennials and Gen-Z are longing for the past, and brands are taking them on an exciting journey through time. The result? A successful marketing campaign that converts. Today, we explore how...
Posted by: Creativepool Editorial
A new digital era is on the horizon as the metaverse evolves from sci-fi concept into reality. While online channels have been the driving force of connectivity between businesses and consumers over the past couple of years, many are now...
Posted by: Creativepool Editorial
Playing the long game is a concept that might be unfamiliar to ‘old-school’ marketers that were more bothered about getting results ASAP than building a long-lasting brand. But the consumers of 2022 have longer memories than their...
Posted by: Benjamin Hiorns
If you are looking to partner with or impress ITV Studios, be prepared to demonstrate your unquestionable love for creativity in every way possible. Creativity and passion for the audience is at the heart of everything ITV Studios do - which is clear...
Posted by: Creativepool Editorial
Clearly the last year has been an unprecedented one for many sectors of the industry. We can only imagine what Covid-19 did to Marketing spend, but to leaders such as Mark Evans, Marketing Director at Direct Line Group, even a global pandemic is...
Posted by: Creativepool Editorial
Sure, when you think of animal welfare there are a few names that pop to mind. If the Born Free Foundation isn't among those, you've probably been missing out on a range of incredible stories and initiatives, campaigns and ideas that the foundation...
Posted by: Creativepool Editorial
Taking location marketing as the process of delivering visitors to a specific location or set of locations, one of the simplest solutions is to be visible to people who are looking for the service you offer. As a prime driver of discovery and...
Posted by: Creativepool Editorial
On 5th April, 40 creatives, marketers and producers joined us at Jukin's London HQ for a lunch session to uncover the what, how, when and where of organic user-generated video and why brands and agencies should be using this inimitable creative...
Posted by: Jukin Media
Everyone’s jumping on the influencer bandwagon. There’s probably thousands of meetings happening right now all over the world, set up purely to talk about influencers. Yet so many marketers are struggling to successfully execute their plans. But...
Posted by: Superrb
The launch event for the 2017 San Miguel Rich List took place last night (13th October 2017) at the ever-stunning Somerset House, and consisted of enjoyable, engaging and thought-provoking experiences designed to share some insight into the...
Posted by: Robert Ferguson
Recently in marketing, there has been a lot of talk about approaches that had fallen out of favour, such as podcasts and direct mailers, making a resurgence. Is it nostalgia that is turning agencies heads backwards? The changing economic and...
Posted by: ifour
The launch of any new product is crucial to its performance in the market, especially in a category as crowded as the smartphone market. Culture-centric agency Wasserman was tasked with launching Samsung’s Galaxy S8 and S8+ smartphones while...
Posted by: Creativepool Editorial
Sony were not the only major tech company to drop a bombshell yesterday. Never ones to be outdone, Apple chose their September 7 keynote as the launchpad for the highly anticipated iPhone 7. As is often the case with Apple these days (in a pos Steve...
Posted by: Benjamin Hiorns
R/GA Ventures has opened the application process for the R/GA Marketing Tech Venture Studio in partnership with Interpublic Group. The program will take place at R/GA’s NY headquarters and invites applications from growth-stage and early-stage...
Posted by: Creativepool Editorial
Brass has successfully launched a huge new digital marketing campaign for Ribena. The digital-led campaign is a first for the Ribena brand and will include amplification of content in social media. The high-profile marketing campaign kicked off on...
Posted by: Brass
At an event in Paris earlier this week, Coca-Cola's Chief Marketing Officer, Marcos de Quinto, revealed a new “One Brand” global marketing strategy that, for the first time in its history, unites all of the Coca-Cola brands under one...
Posted by: Creativepool Editorial
“Don't let change leave you behind," is the sage advice offered by The Institute of Communication Agencies (ICA) and Publicis Canada as they unveil a new theme (underlined by an updated logo and digital and print marketing campaign) to promote...
Posted by: Creativepool Editorial
Digital marketing firm Quantcast hosted a rather ambitious (and some might say out-of-this-world) event on Wednesday (October 21) this week, which brought together some of the top innovators in the creative industries (growing brands, leading...
Posted by: Benjamin Hiorns
By Emma Sexton, Founder and Creative Director at Make Your Words Work™ How many times as a designer have you heard the phrase can you ‘make it look pretty?’. When this is the request you know that you will be used at the end of the...
Posted by: Hands Down™
The Game Marketing Awards (GMA) is the first and only US program to honour the top creative work produced by and for the video game marketing community. This week, it announced the finalists for its 10th annual program after receiving a record high...
Posted by: Creativepool Editorial
Having recently secured a partnership with Adobe, the Publicis Groupe follow up that major coup with another acquisition, in the form of the San Diego-based 3|SHARE, an expert and partner in Adobe's “Business Plus Level Solutions” and a...
Posted by: Benjamin Hiorns
In the gaming world, it's almost impossible genuinely surprise anyone anymore. The constant speculation surrounding industry showcase events such as E3 and Gamescom means that most fans know exactly what to expect and their suspicions are almost...
Posted by: Benjamin Hiorns
Eventbrite and 99designs have joined forces, announcing an integration that will seamlessly connect graphic designers with event organisers, in order to provide them with access to professional, unique banner designs for their event pages. The...
Posted by: Benjamin Hiorns
Earlier today it was announced that Intuit QuickBooks were the deserved winners of the inaugural 'Tech Marketing 360 Campaign of the Year' award. The event is the only one of its kind, dedicating its honours specifically to technology marketers. It...
Posted by: Benjamin Hiorns
In the dynamic landscape of tech startups, content marketing emerges as a powerful tool for establishing brand presence, attracting customers, and driving growth. This article explores how startups can leverage content marketing strategies...
Posted by: Taker | Maker
Veganism is officially cool. That seems to be the general consensus among Gen Z right now, who see adopting vegan diet not only as a means of promoting animal welfare but the wellbeing of our planet. This is a good thing. However, there remains a...
Posted by: Benjamin Hiorns
Language is a fascinating thing. As the paint we use to colour our discourse, it shapes our perceptions, attitudes, and cultural norms. There’s a power in language that’s been wielded by every politician and playwright under the sun, and...
Posted by: Benjamin Hiorns
If the recent Willy Wonka spectacle taught us anything it’s that relying too heavily on AI for anything at this point is a fool’s errand. However, while there are significant drawbacks to using too much AI in a creative capacity, when it...
Posted by: Benjamin Hiorns